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November 2012 Data Released on 12.14.2012
 
Wine Sales Continue Positive Trends, Both DtC and Off-Premise; Job Postings Up for the Year
Our sales and job activity metrics all showed growth during the past 12 months. Direct shipments of wine to consumers ended their fall sales season in November with a record-breaking surge to $224 million. The 12-month growth was 9%. Off-premise sales grew by 6%. The Winery Job Index was up 15% overall despite a dip in November compared to November 2011.
 
 
Off-Premise Sales » Month   12 Months  
November 2012 $389 million
5%
$4,996 million
6%
November 2011 $372 million $4,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2012 $224 million
12%
$1,442 million
9%
November 2011 $200 million $1,327 million
     
Winery Job Index » Month   12 Months  
November 2012 88
-19%
157
15%
November 2011 108 136
     
 
Data sources: IRI, ShipCompliant, winejobs.com
 
 
 
 
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