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December 2012 Data Released on 01.15.2013
 
Wine Industry Economic Indicators All Green as 2012 Ends
Off-premise sales, direct-to-consumer shipments, flash sales activity and the Winery Job Index all grew in 2012, as confirmed by the December data for each of these metrics. Domestic wine sales in major retail stores reached $5 billion, DtC sales neared $1.5 billion and winery job activity hit an all-time high.
 
 
Off-Premise Sales » Month   12 Months  
December 2012 $478 million
4%
$5,033 million
6%
December 2011 $462 million $4,761 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2012 $128 million
23%
$1,466 million
10%
December 2011 $104 million $1,333 million
     
Winery Job Index » Month   12 Months  
December 2012 79
13%
158
16%
December 2011 70 136
     
 
Data sources: IRI, ShipCompliant, winejobs.com
 
 
 
 
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