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February 2013 Data Released on 03.15.2013
 
Winery Hiring Activity and DtC Sales Both Grow 22%
February's Wine Industry Metrics brought very positive news for winery hiring and direct-to-consumer shipments, while off-premise sales continued their growth but at a slightly slower pace. Winery hiring and DtC sales both grew by 22% in February vs. a year ago. Tasting room/hospitality jobs and winemaking jobs were the fastest growing categories.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
February 2013 $400 mil
5%
$5,081 mil
6%
February 2012 $380 mil $4,795 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
February 2013 $113 mil
22%
$1,489 mil
11%
February 2012 $92 mil $1,345 mil
     
Winery Job Index » Month   12 Months  
February 2013 181
22%
161
12%
February 2012 148 144
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 
 
 
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