Wine Industry Metrics	Please select: Metrics Home  Off-Premise Sales  Direct-to-Consumer  Winery Job Index  Flash Resellers  Wineries     January 2012 Metrics February 2012 Metrics March 2012 Metrics April 2012 Metrics May 2012 Metrics June 2012 Metrics July 2012 Metrics August 2012 Metrics September 2012 Metrics October 2012 Metrics November 2012 Metrics December 2012 Metrics January 2013 Metrics February 2013 Metrics March 2013 Metrics April 2013 Metrics	METRICS EMAIL SIGN UP »

February 2013 Data Released on 03.15.2013

 

Winery Hiring Activity and DtC Sales Both Grow 22%

February's Wine Industry Metrics brought very positive news for winery hiring and direct-to-consumer shipments, while off-premise sales continued their growth but at a slightly slower pace. Winery hiring and DtC sales both grew by 22% in February vs. a year ago. Tasting room/hospitality jobs and winemaking jobs were the fastest growing categories.

 

 

Off-Premise Sales »	Month		12 Months
February 2012	$380 million	5%	$4,795 million	6%
February 2013	$400 million		$5,081 million
Direct-to-Consumer Shipments »	Month		12 Months
February 2012	$92 million	22%	$1,345 million	11%
February 2013	$113 million		$1,489 million
Winery Job Index »	Month		12 Months
February 2012	148	22%	144	12%
February 2013	181		161

 

Data sources: IRI, ShipCompliant, winejobs.com

 

 

 

 

---

 

 

866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com