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November 2013 Data Released on 12.16.2013
 
52% Growth in Winery Hiring Activity Leads November Metrics
Wine Industry Metrics for November showed 7% growth in off-premise sales, 1% growth in direct-to-consumer shipments and 52% growth in winery hiring activity. These three metrics were also positive when considering the 12-month period through November compared to the previous 12 months.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
November 2013 $673 mil
9%
$7,428 mil
9%
November 2012 $615 mil $6,823 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2013 $225 mil
1%
$1,558 mil
8%
November 2012 $224 mil $1,442 mil
     
Winery Job Index » Month   12 Months  
November 2013 134
52%
196
25%
November 2012 88 157
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 

The jump in the Winery Job Index calculated by Winejobs.com was especially noteworthy because of its size and timing, coming at the end of the tourism season when winery staffing needs usually tend to decrease.

 
 
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