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February 2014 Data Released on 03.13.2014
 
Wine Sales Increase; Winery Job Activity Rises 21%
Our Wine Industry Metrics all pointed up in February compared to February 2013. Both off-premise sales and direct-to-consumer sales rose by healthy percentages for the month, and their 12-month averages converged on 7% growth. The Winery Job Index continued to increase rapidly, marking the fourth month of increases measuring 20% or more.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
February 2014 $601 mil
10%
$7,560 mil
9%
February 2013 $549 mil $6,939 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
February 2014 $126 mil
12%
$1,598 mil
7%
February 2013 $113 mil $1,489 mil
     
Winery Job Index » Month   12 Months  
February 2014 219
21%
206
28%
February 2013 181 161
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 
 
 
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