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July 2014 Data Released on 08.15.2014
 
Metrics Show Steady Growth as Harvest 2014 Arrives
Healthy growth rates prevailed in the Wine Industry Metrics through July, as off-premise sales increased 6% in the past year, and both direct-to-consumer shipments and the Winery Job Index grew by double digits. The growth rates of off-premise sales for the month and the past year shrank by 1% each since January, but the rate of DtC sales grew by 2%. Perhaps the most immediate sign of winery optimism was the 12-month growth rate of 19% for winery job activity, according to Winejobs.com.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
July 2014 $568 mil
7%
$7,701 mil
8%
July 2013 $533 mil $7,128 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2014 $61 mil
9%
$1,674 mil
10%
July 2013 $56 mil $1,517 mil
     
Winery Job Index » Month   12 Months  
July 2014 312
10%
222
19%
July 2013 283 187
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 
 
 
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