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April 2016 Data Released on 05.13.2016Sales of Domestic Wine Grow 5% in IRI ChannelsOff-premise sales in the IRI channels grew 5% in April and 6% for 12 months compared to a year ago. The monthly increase was 1% higher than the past two months. The data include domestic table wine and sparkling wine from the multiple outlet and convenience store report by IRI, the Chicago-based market research firm.
IRI Channels »
Month 12 Months April 2016 $663 mil 5% $8,603 mil 6% April 2015 $633 mil $8,102 mil
Off-premise sales in April continued their steady advance on 2015 sales. In IRI’s broadest count of retail stores, the total sales of domestic table and sparkling wine was $663 million.
Case volume in IRI channels grew to 8.58 million for domestic table and sparkling wine.
Chardonnay sales continued to be highest in the $4-$7.99 segment (see chart above), but this segment shrank by 2% (chart below) in the most recent 12 months. All segments in glass from $8 up saw sales growth but box wines at $4.50 and higher per 750ml were clearly the fastest-growing component of Chardonnay sales.
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