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October 2016 Data Released on 11.15.2016Off-Premise Sales in IRI Channels Grow 5% in OctoberOff-premise sales growth for domestic wines continued in October 2016, according to Chicago, Ill.-based market research firm IRI, increasing 5% from October 2015 to $626 million. IRI's 52-week sales figures for multi-outlet and convenience stores topped $8.6 billion through October 2, 2016, up 6% from a year ago.
IRI Channels »
Month 12 Months October 2016 $626 mil 5% $8,570 mil 6% October 2015 $595 mil $8,116 mil
Off-premise sales of domestic wine in IRI channels trended down in October but remained 5% above sales a year ago.
Off-premise volume through IRI channels in October 2016 was 3% above October 2015 volume.
Cabernet Sauvignon led off-premise red wine sales, followed by red blends and Pinot Noir, which overtook Merlot since October 2015.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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