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November 2014 Data Released on 12.15.2014Annual Growth Rate for Off-Premise Sales Stays at 6%Off-premise sales for the 52 weeks through November rose 6% higher than the same period a year ago, while November sales alone were 5% above last November's. It was the seventh month in a row that the annual growth rate stayed at 6%, according to IRI, the Chicago-based market research firm. The results represent combined domestic table wine and domestic sparkling wine sales.
Off-Premise Sales » Month 12 Months November 2014 $708 million 5% $7,844 million 6% November 2013 $673 million $7,428 million
The new graph orientation shows the most recent 12 month sales through November compared to a year earlier.
Cabernet Sauvignon exceeded Chardonnay at the high end of IRI’s scale for off-premise sales, while Chardonnay still led when all price segments were totaled.
Pinot Noir and Sauvignon Blanc were the fastest growing varietals in the $20-plus price segment. The numbers include domestic and imported table wines.