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April 2015 Data Released on 05.15.2015Domestic Wine Sales Rise 5% in Off-Premise ChannelApril off-premise sales of domestic table wine and sparkling wine combined grew by 5% from April 2014, according to IRI, and also maintained for the fifth month a 5% 12-month rate of growth. A 14% increase from last April in domestic sparkling wine was an especially bright spot.
Off-Premise Sales » Month 12 Months April 2015 $627 million 5% $8,028 million 5% April 2014 $595 million $7,623 million
Comparing the top five white wine varietals and types in the off-premise channel, Chardonnay held 46% market share by value during the most recent 12 months. Pinot Grigio/Gris and Sauvignon Blanc both gained share since a year ago.
Sales are highest for Chardonnay priced at $5-$7.99 per bottle, then the next two higher-priced segments are in second and third place.
The sales change data for Chardonnay capture the market as a whole: very slow volume growth but a move up the price ladder by the average consumer.