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June 2015 Data Released on 07.15.2015Growth Rate for Off-Premise Sales Rises to 6%The 52-week rate of growth for off-premise dollar sales accelerated by 1 point to 6% in June for combined domestic table wine and sparkling wine, according to Wines & Vines analysis of IRI data. It was the first time since November 2014 that this metric had changed. Sales for the most recent four-week period through June 14 grew by 5% compared to a year previously.
Off-Premise Sales » Month 12 Months June 2015 $602 million 5% $8,101 million 6% June 2014 $571 million $7,676 million
Barefoot wines from E. & J. Gallo Winery continued to lead all other brands in off-premise sales over the past 52 weeks as measured by IRI, the Chicago-based market research firm. Barefoot increased its lead on No. 2 Sutter Home during the past year. Only one of the brands priced at $9 and up per 750ml dropped in sales while seven of those priced under $9 dropped.
Six wine companies own 16 of the top 20 brands in off-premise sales, and account for 83% of the top 20 brand sales.