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March 2016 Data Released on 04.15.2016Off-Premise Sales Stay at 4% for Second MonthOff-premise sales of domestic wines in IRI channels during March increased by 4% from last March, matching February's rate and reflecting the lowest growth since December 2014. The 52-week total grew by 6% compared to a year earlier. These numbers reflect domestic table and sparkling wine sales as measured by IRI, the Chicago-based market research company.
IRI Channels »
Month 12 Months March 2016 $654 mil 4% $8,572 mil 6% March 2015 $628 mil $8,068 mil
Sales grew by 4% in March in the multiple outlet and convenience stores measured by IRI.
Volume increased by 1% in March compared to 2% for the 52-week average.
Washington and Oregon wine outperformed California wine in sales growth and average bottle price, and also compared favorably to leading import source country Italy.
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