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February 2015 Data Released on 03.13.2015Domestic Wine Sales Rise 7% in FebruaryMonthly off-premise sales of domestic wine in February rose 7% from February 2014, making two months in a row when the monthly growth rate was higher than the 52-week rate. The data reflect IRI results for combined table wine and sparkling wine produced by US wineries.
Off-Premise Sales » Month 12 Months February 2015 $643 million 7% $7,954 million 5% February 2014 $601 million $7,560 million
February sales of domestic wine measured by IRI, the Chicago-based market research firm, bounced up by 7% compared to February 2014.
The two bottle-price segments with the highest total sales in stores measured by IRI were near the middle of the price band.
The graph illustrates the sharp divide between growth rates of higher priced and lower priced wines in off-premise sales.