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December 2014 Data Released on 01.15.2015Domestic Wine Grows 5% in Calendar 2014Annual off-premise sales of domestic wine grew to $7.9 billion in 2014 at stores tracked by IRI, the Chicago-based market research firm. The total was up $396 million compared to 2013, and the growth rate slowed by a point to 5%. Both table wine and sparkling wine individually saw 5% growth. A relatively slow growth rate of 3% in the month of December helped drag the annual rate down from 6%.
Off-Premise Sales » Month 12 Months December 2014 $776 million 3% $7,866 million 5% December 2013 $755 million $7,470 million
All Major Varietals/Types Grow Except Merlot
Seven of the eight best-selling wine varietals and types brought higher revenues in the off-premise channel in 2014. These figures include both domestic and imported wines. Merlot was the only one of the eight to shrink in sales, coming down by 3% but still totaling $677 million in stores tracked by IRI. The leader, Chardonnay, stayed on top and grew by 3%, while No. 2 Cabernet grew by 9%, steadily gaining on Chardonnay. We included sparkling wine, to show that it would be No. 4 if categorized as a varietal or type rather than as a different category of wine, which it typically is.