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September 2016 Data Released on 10.14.2016Off-Premise Sales of Domestic Wines Grow 4% in SeptemberOff-premise sales of domestic wine continued to grow in September 2016, IRI reported, increasing 4% from September 2015. In addition, 12-month sales figures were up 6% from a year ago. Domestic sparkling wine logged 9% growth in September 2016 over September 2015. While imported wine sales increased 7% versus a year ago, domestic wines retained market share of 80% in IRI's multiple outlet and convenience store report.
IRI Channels »
Month 12 Months September 2016 $638 mil 4% $8,540 mil 6% September 2015 $612 mil $8,083 mil
Off-premise sales in IRI channels increased slightly in September, rising 4% above last year’s tallies.
Off-premise volumes in IRI channels strengthened going into fall, increasing 3% above September 2015.
Chardonnay and Cabernet Sauvignon led off-premise sales in the $11-$14.99 price segment, which is the most valuable price segment, according to IRI.
Sauvignon Blanc held a stronger position in the $11-$14.99 segment, where it was No. 3 in sales, than in lower priced segments.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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