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March 2015 Data Released on 04.15.2015Monthly Growth in Off-Premise Sales Beats 12-month RateThe monthly growth rate of 7% for off-premise sales of domestic wine beat the 12-month rate of 5% for the third month in a row. Both rates remained the same as in March 2014, and the combined sales for table wine and sparkling wine surpassed $622 million in the multiple outlet and convenience stores measured by IRI as of March 22.
Off-Premise Sales » Month 12 Months March 2015 $622 million 7% $7,995 million 5% March 2014 $582 million $7,588 million
Domestic wine sales in March surpassed March 2014 by more than $39 million in U.S. stores measured by IRI.
IRI data show that domestic table wine priced at $8 and above per 750ml held 59% market share by dollars, and wine in glass and box formats at less than $8 held 41%. The bar chart below emphasizes that more expensive wines are also gaining market share.
A sharp demarcation at $8 divides off-premise price segments in terms of their change in dollar share. This covers all domestic table wine in glass packaging.