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May 2016 Data Released on 06.15.2016Domestic Wine Sales Continue Growing in Off-Premise ChannelDomestic wine sales for May in the off-premise channel rose 5% higher than last May, according to market research firm IRI, and the 52-week growth rate was 6%. The data include table wine and sparkling wine, and the difference in their growth rates was dramatic. Sparkling wine grew 10% in May and 9% during the past 52 weeks, while table wine grew at the same rates as the averages since it dominates wine sales.
IRI Channels »
Month 12 Months May 2016 $647 mil 5% $8,637 mil 6% May 2015 $614 mil $8,142 mil
The off-premise sales trend since February has closely tracked 2015 sales but at 4-5% higher each month, according to figures from IRI, the Chicago-based market research firm.
The volume of domestic wine sold in IRI-tracked stores reached 8.4 million cases in May.
Sauvignon Blanc as a category from all countries grew by 14% in value in U.S. retail stores since May 2015. It’s clear on the graph that bottled wines from $20 to $24.99 and premium box wines at $4.50 and higher per 750ml were the hottest categories.
Three price segments accounted for 86% of Sauvignon/Fume Blanc sales. The four thinnest slices represent the very highest and very lowest price segments.
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