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January 2016 Data Released on 02.12.2016Off-Premise Sales Grow by 10% in JanuaryThe January off-premise sales growth of domestic wines as measured by IRI reached 10%, the highest four-week growth rate in 23 months, and boosted the 52-week growth rate to 7%. Domestic sparkling wine sales grew by 18% in January compared to a year ago, while domestic table wine sales increased by 9%. The four-week period spanned Dec. 28 to Jan. 24.
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Month 12 Months January 2016 $689 mil 10% $8,535 mil 7% January 2015 $628 mil $7,983 mil
January off-premise sales of domestic wine were more than $689 million in the multiple-outlet and convenience stores tracked by IRI, the Chicago-based market research firm.
Case volume of domestic wine in January rose by 7% from January 2015. Sparkling wine volume grew by 14%, and accounted for 8% of domestic cases sold.
The top 20 table wine brands in off-premise sales shifted somewhat since Wines & Vines last displayed them seven months ago. Woodbridge by Robert Mondavi moved from No. 4 to No. 3, replacing Franzia. Chateau Ste. Michelle passed Beringer to take the No. 7 spot. Liberty Creek moved onto the list at No. 20, and Rex Goliath dropped off.
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