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March 2016 Data Released on 04.15.2016
 
Off-Premise Sales Stay at 4% for Second Month
Off-premise sales of domestic wines in IRI channels during March increased by 4% from last March, matching February's rate and reflecting the lowest growth since December 2014. The 52-week total grew by 6% compared to a year earlier. These numbers reflect domestic table and sparkling wine sales as measured by IRI, the Chicago-based market research company.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
March 2016 $654 mil
4%
$8,572 mil
6%
March 2015 $628 mil $8,068 mil
     
 
 

Sales grew by 4% in March in the multiple outlet and convenience stores measured by IRI.

 

Volume increased by 1% in March compared to 2% for the 52-week average.

 

Washington and Oregon wine outperformed California wine in sales growth and average bottle price, and also compared favorably to leading import source country Italy.

 
 
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