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August 2015 Data Released on 09.15.2015Domestic Wine Sales Up 7% in August in Off-Premise ChannelOff-premise sales of domestic wines rose 7% in August compared to August 2014, and rose 6% for the most recent 52-week period, according to IRI, the Chicago-based market research firm. The figures include both table wine and sparkling wine in IRI's multi-outlet and convenience store report through Aug. 9. The August monthly number for sparkling wine alone was 12% higher than last August.
Off-Premise Sales » Month 12 Months August 2015 $608 million 7% $8,178 million 6% August 2014 $568 million $7,729 million
Growth rates for Cabernet Sauvignon have varied slightly over the past three years, but price segments at $8 and higher have consistently seen improved sales.
The new leading price segment for Cabernet Sauvignon is $11-$14.99, which surpassed the next lower segment in sales during the most recent 52 weeks, according to IRI data.