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August 2014 Data Released on 09.15.2014August Off-Premise Sales Up 5% From August 2013For the most recent four-week reporting period, combined sales of domestic table wine and sparkling wine increased by 5%, according to Wines & Vines' analysis of IRI data. That was the fourth consecutive month of 5% growth, while the overall rate during the most recent 52-week period was 6%. IRI is a Chicago-based market research company.
Off-Premise Sales » Month 12 Months August 2014 $558 million 5% $7,613 million 6% August 2013 $531 million $7,167 million
Sales of domestic table wine and sparkling together grew by 5% compared to August 2013, according to IRI. Sparkling wine alone grew 7% in the four weeks ending Aug. 10, reflecting a positive change from its 52-week growth of 5%.
Cabernet Sauvignon sales during the most recent 52 weeks rose over the previous year in all price segments from $5 up, according to IRI. Cabernet sales rose 10% overall, including domestic and imported brands, for a gain of $121 million.
The most striking growth of 23% came in the $11-$14.99 segment, which totaled $54 million higher in the multiple-outlet and convenience stores monitored by IRI. Sales of Cabernet in the $20-plus segment increased nearly as fast, but from a much smaller base.