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October 2015 Data Released on 11.13.2015Domestic Wines Increase 6% in Off-premise Sales in OctoberOff-premise sales of domestic wines moved up 6% during the most recent four weeks compared to a year ago, and also increased 6% for the most recent 52 weeks, according to IRI, the Chicago-based market research firm. Volume growth was slower at 2%. Domestic sparkling wines alone had a great four-week period, increasing 13% in value from the same period last year. All data are from IRI's multi-outlet and convenience store report through Oct. 4, 2015.
IRI Channels »
Month 12 Months October 2015 $604 million 6% $8,267 million 6% October 2014 $572 million $7,790 million
The slow decline in Merlot sales crossed paths with the fast rise in red blend sales in October. A relatively high average bottle price of $8.54 for red blends explains why the volume of Merlot is still higher than red blends.
Red blend wines passed Merlot in off-premise sales for the first time, making them second only to Cabernet Sauvignon among red wines.