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October 2014 Data Released on 11.13.2014Monthly Growth Rate for Off-Premise Sales Moves UpThe recent month and 12-month growth rates for off-premise sales both reached 6% in October compared to a year ago. It was the first month since April that the monthly growth rate moved above 5%. The results represent combined domestic table wine and domestic sparkling wine sales, as reported by IRI, the Chicago-based market research firm.
Off-Premise Sales » Month 12 Months October 2014 $570 million 6% $7,775 million 6% October 2013 $539 million $7,342 million
Red blends/Meritage wines continued their rapid sales growth in the past year, while both Merlot and Syrah decreased.
The growth in red blends is connected to the decline in the two varietals, since many popular California-based red blends use Syrah and Merlot as significant components.