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August 2016 Data Released on 09.15.2016
 
Off-premise Sales Growth Remains Strong; Sparkling Shines
Growth in off-premise sales of domestic wine remained strong in August 2016, IRI reported, up 5% from the same month a year ago in IRI's multi-outlet and convenience store channel. It marked the fifth consecutive month in which sales increased 5% or more, while 12-month sales gained 6%. Sparkling wine continued to drive the momentum, with growth of 8%.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
August 2016 $622 mil
5%
$8,507 mil
6%
August 2015 $591 mil $8,044 mil
     
 
 

Off-premise sales in IRI channels followed their historical summer lull, but remained 5% above last year’s tallies.

 

Off-premise volume largely reflected historical patterns, increasing 3% above last August to 8.1 million cases.

 

The single biggest share of Cabernet Sauvignon sales for the 12 months ended August 2016, according to IRI, was in the $8 to $11.99 segment, which passed the $4-$7.99 segment this year.
 

While Cabernet Sauvignon sales and overall average bottle price are growing, prices within some segments have dropped slightly.

 
 
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