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July 2012 Data Released on 08.15.2012Cupcake Challenges Ste. Michelle at $8 - $10.99Chateau St. Michelle is No. 1 in the Top 20 Table Wine Brands at $8-$10.99, according to the Symphony IRI Group. Cupcake Vineyards, owned by The Wine Group, is catching up with it fast, however, based on 67% growth in sales vs. a year ago. Wines at this price point grew 9% in a year, but domestic wines at this price point grew 12%.
Off-Premise Sales » Month 12 Months July 2011 $348 million $4,533 million July 2012 $371 million $4,860 million
Related Articles:05.01.2013Fast-Growing Sales Accompany Lower Prices
Wines priced $20 and above benefit from cuts; premium segments grow
02.01.2013Off-Premise Sales Up 6% in 2012
Boxes and aseptic pouches were the fastest growing categories of the year
12.14.2012Off-Premise Wine Sales Grow by 6%
Average bottle price of domestic wines up by 21 cents in a year
10.04.2012Wine's Biggest Winners and Losers
Retail sales show red blends and Sauvignon Blanc way up, Syrah way down
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