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August 2012 Data Released on 09.14.2012
 
Sales of domestic table wines at major U.S. food and drug stores in the four weeks ending August 5, 2012, grew 8% over a year ago. Sales surpassed the already strong 52-week growth rate by 1%.
 
 
Off-Premise Sales » Month   12 Months  
August 2011 $338 million
8%
$4,557 million
7%
August 2012 $363 million $4,885 million
     
 
 

Cabernet Sauvignon sales helped bolster the overall growth of table wine, especially in the higher price segments.

Cabernet Sauvignon Growth Rates By Price Segment

Consumers spent most of their Cabernet Sauvignon money on middle-priced wines at retail stores, in contrast to direct-to-consumer sales where the highest priced segments brought in the most dollars.

Cabernet Sauvignon Market Share By Price Segment

 
 
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