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August 2012 Data Released on 09.14.2012Sales of domestic table wines at major U.S. food and drug stores in the four weeks ending August 5, 2012, grew 8% over a year ago. Sales surpassed the already strong 52-week growth rate by 1%.
Off-Premise Sales » Month 12 Months August 2011 $338 million 8% $4,557 million 7% August 2012 $363 million $4,885 million
Cabernet Sauvignon sales helped bolster the overall growth of table wine, especially in the higher price segments.
Consumers spent most of their Cabernet Sauvignon money on middle-priced wines at retail stores, in contrast to direct-to-consumer sales where the highest priced segments brought in the most dollars.