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September 2012 Data Released on 10.15.2012Steady Domestic Wine Sales Growth Continues at StoresFast growth in the category of red blends/Meritage wines, and a trend toward alternative package sizes were among the forces that helped September sales grow by 7%. It marked 21 months out of the past 24 months when domestic table wines increased by at least 6%.
Off-Premise Sales » Month 12 Months September 2011 $354 million 7% $4,647 million 7% September 2012 $377 million $4,954 million
Red blend/Meritage wines have sold $200 million this year in 750ml bottles, leading all varietal types in sales change. The fast-growing category may reflect an evolution in the way consumers choose wine, going beyond a preference for varietal or place of origin, and instead focusing on the brand. Chardonnay, not shown, grew by 4%.
Consumers appeared happy to place different sizes and types of wine packages in their shopping carts. Sales of airline-sized 187ml packages increased twice as fast at the standard 750s, and 500ml pouches really caught fire, growing by 35% from a small base. The 3L box or bag-in-box also grew much faster than the norm, and broke $100 million in sales this year to date. In contrast the large formats in glass all shrank in sales.