|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
September 2012 Data Released on 10.15.2012Steady Domestic Wine Sales Growth Continues at StoresFast growth in the category of red blends/Meritage wines, and a trend toward alternative package sizes were among the forces that helped September sales grow by 7%. It marked 21 months out of the past 24 months when domestic table wines increased by at least 6%.
IRI Channels »
Month 12 Months September 2012 $377 mil 7% $4,954 mil 7% September 2011 $354 mil $4,647 mil
Red blend/Meritage wines have sold $200 million this year in 750ml bottles, leading all varietal types in sales change. The fast-growing category may reflect an evolution in the way consumers choose wine, going beyond a preference for varietal or place of origin, and instead focusing on the brand. Chardonnay, not shown, grew by 4%.
Consumers appeared happy to place different sizes and types of wine packages in their shopping carts. Sales of airline-sized 187ml packages increased twice as fast at the standard 750s, and 500ml pouches really caught fire, growing by 35% from a small base. The 3L box or bag-in-box also grew much faster than the norm, and broke $100 million in sales this year to date. In contrast the large formats in glass all shrank in sales.
Related Articles:09.14.2016Wal-Mart to Sell Wine in OntarioThirteen grocery stores selected to offer domestic and imported wines08.10.2016Wine Packaging Designer Encourages InnovationFounder of international design firm says 'nothing is insurmountable'07.21.2016How to Sell RieslingExecutives from Chateau Ste. Michelle, Costco uncover why the varietal still confuses consumers06.17.2016Colorado Gets Liberal with Liquor LawState lawmakers agree to phase in retail sales of wine, beer and spirits06.08.2016Pennsylvania to Allow Wine Sales in Grocery StoresWineries to benefit as governor signs bill allowing direct shipping and grocery sales