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October 2012 Data Released on 11.15.2012Growth Rate Slows Off-Premise in OctoberOff-premise domestic table wine sales grew in October, but the rate of growth decelerated slightly to 6% from the 7% average over the past 52 weeks. Imports lost 1% vs. a year ago.
IRI Channels »
Month 12 Months October 2012 $370 mil 6% $4,977 mil 7% October 2011 $348 mil $4,668 mil
Wines Priced in Teens Grow Rapidly
Retail sales of domestic table wines priced in the teens increased rapidly this year, beating their category as a whole by several percentage points. These two segments accounted for 20% of the $3.7 billion spent at major U.S. food and drug stores.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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