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October 2012 Data Released on 11.15.2012Growth Rate Slows Off-Premise in OctoberOff-premise domestic table wine sales grew in October, but the rate of growth decelerated slightly to 6% from the 7% average over the past 52 weeks. Imports lost 1% vs. a year ago.
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Month 12 Months October 2012 $370 million 6% $4,977 million 7% October 2011 $348 million $4,668 million
Wines Priced in Teens Grow Rapidly
Retail sales of domestic table wines priced in the teens increased rapidly this year, beating their category as a whole by several percentage points. These two segments accounted for 20% of the $3.7 billion spent at major U.S. food and drug stores.