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November 2012 Data Released on 12.14.2012Off-Premise Sales Grow by 6% in ValueRetail sales of domestic table wines held a steady growth rate of 6% during the 52 weeks ending in November. Volume grew less slowly, and the average price per bottle rose by 21 cents.
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Month 12 Months November 2012 $389 million 5% $4,996 million 6% November 2011 $372 million $4,701 million
Though their growth rate dipped in November, sales of wines at $20-plus per bottle continued their years-long climb. Since January 2010 the category has roughly doubled in value.
High-quality Merlot producers have some good news in terms of bottle price, as the varietal rose faster over that past year than any other major varietal in the $20-plus range. This runs counter to Merlot’s price performance in DtC shipments. Red blends also grew significantly in price, paralleling their performance in DtC.