|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
November 2012 Data Released on 12.14.2012Off-Premise Sales Grow by 6% in ValueRetail sales of domestic table wines held a steady growth rate of 6% during the 52 weeks ending in November. Volume grew less slowly, and the average price per bottle rose by 21 cents.
IRI Channels »
Month 12 Months November 2012 $389 mil 5% $4,996 mil 6% November 2011 $372 mil $4,701 mil
Though their growth rate dipped in November, sales of wines at $20-plus per bottle continued their years-long climb. Since January 2010 the category has roughly doubled in value.
High-quality Merlot producers have some good news in terms of bottle price, as the varietal rose faster over that past year than any other major varietal in the $20-plus range. This runs counter to Merlot’s price performance in DtC shipments. Red blends also grew significantly in price, paralleling their performance in DtC.
Related Articles:09.14.2016Wal-Mart to Sell Wine in OntarioThirteen grocery stores selected to offer domestic and imported wines08.10.2016Wine Packaging Designer Encourages InnovationFounder of international design firm says 'nothing is insurmountable'07.21.2016How to Sell RieslingExecutives from Chateau Ste. Michelle, Costco uncover why the varietal still confuses consumers06.17.2016Colorado Gets Liberal with Liquor LawState lawmakers agree to phase in retail sales of wine, beer and spirits06.08.2016Pennsylvania to Allow Wine Sales in Grocery StoresWineries to benefit as governor signs bill allowing direct shipping and grocery sales