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November 2012 Data Released on 12.14.2012Off-Premise Sales Grow by 6% in ValueRetail sales of domestic table wines held a steady growth rate of 6% during the 52 weeks ending in November. Volume grew less slowly, and the average price per bottle rose by 21 cents.
IRI Channels »
Month 12 Months November 2012 $389 mil 5% $4,996 mil 6% November 2011 $372 mil $4,701 mil
Though their growth rate dipped in November, sales of wines at $20-plus per bottle continued their years-long climb. Since January 2010 the category has roughly doubled in value.
High-quality Merlot producers have some good news in terms of bottle price, as the varietal rose faster over that past year than any other major varietal in the $20-plus range. This runs counter to Merlot’s price performance in DtC shipments. Red blends also grew significantly in price, paralleling their performance in DtC.
About IRI Channels
Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.
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