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December 2012 Data Released on 01.15.2013
 
Off-Premise Sales Up 6% in 2012; Up 4% in December
Wine sales continued growing at retail in December, finishing a year of 6% growth for domestic table wines. Sales in December 2012, the biggest month of the year, beat the previous December by 4% in dollars and reached 6.3 million cases.
 
 
Off-Premise Sales » Month   12 Months  
December 2011 $462 million
4%
$4,761 million
6%
December 2012 $478 million $5,033 million
     
 
 

Table Wine Annual Sales By Varietal

Cabernet and Chardonnay remained the chocolate and vanilla of wine types for American consumers in 2012, standing hundreds of millions of dollars higher than third-place Merlot, which was the only major varietal to shrink in sales. Red blends/Meritage wines grew at the fastest rate of the seven most popular types.

December Sales For 20 Dollar Plus Wines

A five-year view of domestic table wine sales in December shows rapid and accelerating growth. The category has more than doubled since the year of the national banking crisis.

 
 
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