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December 2012 Data Released on 01.15.2013Off-Premise Sales Up 6% in 2012; Up 4% in DecemberWine sales continued growing at retail in December, finishing a year of 6% growth for domestic table wines. Sales in December 2012, the biggest month of the year, beat the previous December by 4% in dollars and reached 6.3 million cases.
Off-Premise Sales » Month 12 Months December 2012 $478 million 4% $5,033 million 6% December 2011 $462 million $4,761 million
Cabernet and Chardonnay remained the chocolate and vanilla of wine types for American consumers in 2012, standing hundreds of millions of dollars higher than third-place Merlot, which was the only major varietal to shrink in sales. Red blends/Meritage wines grew at the fastest rate of the seven most popular types.
A five-year view of domestic table wine sales in December shows rapid and accelerating growth. The category has more than doubled since the year of the national banking crisis.