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March 2013 Data Released on 04.15.2013Annual Growth Rate of Retail Sales Rises to 6%The monthly growth rate of domestic table wine sales in stores climbed to 7% in March, which was enough to boost the annual growth rate to 6%. The four-week total was $403 million, reflecting $28 million more revenue than a year previously, according to the Symphony IRI Group. Imported table wines, which are not included in the numbers above, increased just .4% in 52 weeks.
Off-Premise Sales » Month 12 Months March 2013 $403 million 7% $5,114 million 6% March 2012 $375 million $4,819 million
Fast-Growing Sales Accompany Lower Prices
The premium wine category with the biggest price reduction enjoyed the biggest percentage gain in sales during the past 52 weeks, according to March data from major U.S. food and drug stores. Domestic table wines priced at $20 and higher came down in price by $3.62 per case, yet rang up sales of $238 million for a 15% increase. Wines at $8-$10.99 were the second fastest growing segment. Their sales increased by 10% despite a higher average price of 42 cents per case.