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April 2013 Data Released on 05.15.2013
 
Wine Consumers Trade Up at Retail; Volume Is Nearly Flat
Retail sales of domestic table wine grew 6% in the 52 weeks ending in April, generating $287 million more than the same period a year earlier. The expansion reflects only a 1% increase in volume, meaning that consumers are not buying many more bottles, but are adding more expensive bottles to their shopping carts.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
April 2013 $400 mil
4%
$5,128 mil
6%
April 2012 $386 mil $4,842 mil
     
 
 

Long-term Growth of Off-premise Sales

Off-Premise Sales Continue Long-Term Climb

From February 2007 through April 2013 off-premise wine sales growth has been steady, interrupted only by holiday highs and January lows. The numbers for domestic table wine reflect a continuing, long-term expansion of the off-premise wine market as measured by market research firm IRI.

Domestic Wine Sales

 
 

About IRI Channels

Sourced from IRI, these figures cover sales in multiple-outlet and convenience store channels. These include grocery, drug, mass marketers, membership clubs, dollar and convenience stores. Liquor store sales are not included.

 
 
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