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June 2013 Data Released on 07.15.2013Sales in U.S. Stores Grow 7% Since June 2012Domestic wine sales in U.S. stores grew by 7% during the 52 weeks ending in June, according to IRI, the Chicago, Ill.-based market research firm. Consumers bought more U.S. wines in eight of nine price/package categories. The hottest segments were $20-plus bottles (up 18%) and premium box wines (up 24%).
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Month 12 Months June 2013 $535 million 6% $7,094 million 7% June 2012 $505 million $6,617 million
Domestic Still Wines Beat Imports, but Imported Bubbly Grows Faster
Growth in domestic table wine sales continued to far outpace the growth of imports through June. Domestic wines grew by 7% in value during the past 52 weeks, and totaled $6.7 billion, while imports rose by 2% and totaled $1.7 billion. Sparkling wines showed a counter trend: Domestic bubbly grew by 8% and held 57% of the market at an average of $8.33 per bottle, while sparkling imports increased by 11% and captured a 43% share.
Off-Premise Sales Data Expands to More Outlets
Editor’s note: Wines & Vines’ content for off-premise wine sales now includes a wider base of data from IRI, the Chicago, Ill.-based market research firm, covering about 45% of all U.S. off-premise sales for table wine and sparkling wine. The data incorporates IRI’s more inclusive multi-outlet and convenience store tracking, which includes food and drug stores, dollar stores, warehouse clubs, Target and Walmart. Wines & Vines continues to focus its analysis on sales of domestic wine.