|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
July 2013 Data Released on 08.15.2013Combined Sales of Domestic Table and Sparkling Wine Rise by 6%Off-premise sales of domestic wine rose 6% in July compared to July 2012, while 12-month sales totaled 7% higher than a year ago. The data from market research firm IRI include domestic table wine and domestic sparkling wine.
IRI Channels »
Month 12 Months July 2013 $533 mil 6% $7,128 mil 7% July 2012 $501 mil $6,657 mil
Pinot Grigio/Gris Now No. 3 in Market Share, Pushing Merlot to No. 4
Chardonnay and Cabernet Sauvignon remained No. 1 and No. 2 in market share by value in U.S. stores tracked by IRI, but Pinot Grigio/Gris nudged Merlot out of the No. 3 spot by 0.3%. Both varietals rounded to 11% shares among the nine top-selling wine types. Pinot Grigio/Gris sales were $711 million in the most recent 52 weeks compared to $697 million for Merlot, according to IRI.
Red Blends/Meritage Grow the Fastest; White Zinfandel Sinks
Blended red wines had the fastest growth rate of the major varietals, gaining 21% in sales (up $92 million) since last July, followed by Fume/Sauvignon Blanc with the second fastest growth rate of 13%. Merlot and Riesling slipped by 2% and 3% respectively while white Zinfandel brought in 7% less (down $24 million) than the previous 12 months.
Off-Premise Sales Data Expands to More Outlets
Editor’s note: Wines & Vines’ content for off-premise wine sales now includes a wider base of data from IRI, the Chicago, Ill.-based market research firm, covering about 45% of all U.S. off-premise sales for table wine and sparkling wine. The data incorporates IRI’s more inclusive multi-outlet and convenience store tracking, which includes food and drug stores, dollar stores, warehouse clubs, Target and Wal-Mart. Wines & Vines continues to focus its analysis on sales of domestic wine.
Related Articles:05.11.2016Bill Would Clip Wine CouponsWine Institute supports measure opposed by grocers in California03.02.2016Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates PublicationsDeal to strengthen Wines & Vines' influential industry data and analysis02.24.2016Forecast Calls for Continued Sales in OregonWine industry facing generational shifts as baby boomers age, says speaker at Oregon Wine Symposium01.28.2016Predicting the Wine Industry of TomorrowSecond general session of Unified Symposium focuses on future of sales and technology01.27.2016Short Crop Drives Premium DemandSpeakers at Unified Symposium confirm 'trading up' hurts value brands; growers pulling out vines