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July 2013 Data Released on 08.15.2013Combined Sales of Domestic Table and Sparkling Wine Rise by 6%Off-premise sales of domestic wine rose 6% in July compared to July 2012, while 12-month sales totaled 7% higher than a year ago. The data from market research firm IRI include domestic table wine and domestic sparkling wine.
Off-Premise Sales » Month 12 Months July 2012 $501 million 6% $6,657 million 7% July 2013 $533 million $7,141 million
Pinot Grigio/Gris Now No. 3 in Market Share, Pushing Merlot to No. 4
Chardonnay and Cabernet Sauvignon remained No. 1 and No. 2 in market share by value in U.S. stores tracked by IRI, but Pinot Grigio/Gris nudged Merlot out of the No. 3 spot by 0.3%. Both varietals rounded to 11% shares among the nine top-selling wine types. Pinot Grigio/Gris sales were $711 million in the most recent 52 weeks compared to $697 million for Merlot, according to IRI.
Red Blends/Meritage Grow the Fastest; White Zinfandel Sinks
Blended red wines had the fastest growth rate of the major varietals, gaining 21% in sales (up $92 million) since last July, followed by Fume/Sauvignon Blanc with the second fastest growth rate of 13%. Merlot and Riesling slipped by 2% and 3% respectively while white Zinfandel brought in 7% less (down $24 million) than the previous 12 months.
Off-Premise Sales Data Expands to More Outlets
Editor’s note: Wines & Vines’ content for off-premise wine sales now includes a wider base of data from IRI, the Chicago, Ill.-based market research firm, covering about 45% of all U.S. off-premise sales for table wine and sparkling wine. The data incorporates IRI’s more inclusive multi-outlet and convenience store tracking, which includes food and drug stores, dollar stores, warehouse clubs, Target and Wal-Mart. Wines & Vines continues to focus its analysis on sales of domestic wine.