|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
July 2013 Data Released on 08.15.2013Combined Sales of Domestic Table and Sparkling Wine Rise by 6%Off-premise sales of domestic wine rose 6% in July compared to July 2012, while 12-month sales totaled 7% higher than a year ago. The data from market research firm IRI include domestic table wine and domestic sparkling wine.
IRI Channels »
Month 12 Months July 2013 $533 mil 6% $7,128 mil 7% July 2012 $501 mil $6,657 mil
Pinot Grigio/Gris Now No. 3 in Market Share, Pushing Merlot to No. 4
Chardonnay and Cabernet Sauvignon remained No. 1 and No. 2 in market share by value in U.S. stores tracked by IRI, but Pinot Grigio/Gris nudged Merlot out of the No. 3 spot by 0.3%. Both varietals rounded to 11% shares among the nine top-selling wine types. Pinot Grigio/Gris sales were $711 million in the most recent 52 weeks compared to $697 million for Merlot, according to IRI.
Red Blends/Meritage Grow the Fastest; White Zinfandel Sinks
Blended red wines had the fastest growth rate of the major varietals, gaining 21% in sales (up $92 million) since last July, followed by Fume/Sauvignon Blanc with the second fastest growth rate of 13%. Merlot and Riesling slipped by 2% and 3% respectively while white Zinfandel brought in 7% less (down $24 million) than the previous 12 months.
Off-Premise Sales Data Expands to More Outlets
Editor’s note: Wines & Vines’ content for off-premise wine sales now includes a wider base of data from IRI, the Chicago, Ill.-based market research firm, covering about 45% of all U.S. off-premise sales for table wine and sparkling wine. The data incorporates IRI’s more inclusive multi-outlet and convenience store tracking, which includes food and drug stores, dollar stores, warehouse clubs, Target and Wal-Mart. Wines & Vines continues to focus its analysis on sales of domestic wine.
Related Articles:09.14.2016Wal-Mart to Sell Wine in OntarioThirteen grocery stores selected to offer domestic and imported wines08.10.2016Wine Packaging Designer Encourages InnovationFounder of international design firm says 'nothing is insurmountable'07.21.2016How to Sell RieslingExecutives from Chateau Ste. Michelle, Costco uncover why the varietal still confuses consumers06.17.2016Colorado Gets Liberal with Liquor LawState lawmakers agree to phase in retail sales of wine, beer and spirits06.08.2016Pennsylvania to Allow Wine Sales in Grocery StoresWineries to benefit as governor signs bill allowing direct shipping and grocery sales