Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
July 2013 Data Released on 08.15.2013
 
Combined Sales of Domestic Table and Sparkling Wine Rise by 6%
Off-premise sales of domestic wine rose 6% in July compared to July 2012, while 12-month sales totaled 7% higher than a year ago. The data from market research firm IRI include domestic table wine and domestic sparkling wine.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
July 2013 $533 mil
6%
$7,128 mil
7%
July 2012 $501 mil $6,657 mil
     
 
 

DomesticWinesSales

Pinot Grigio/Gris Now No. 3 in Market Share, Pushing Merlot to No. 4
Chardonnay and Cabernet Sauvignon remained No. 1 and No. 2 in market share by value in U.S. stores tracked by IRI, but Pinot Grigio/Gris nudged Merlot out of the No. 3 spot by 0.3%. Both varietals rounded to 11% shares among the nine top-selling wine types. Pinot Grigio/Gris sales were $711 million in the most recent 52 weeks compared to $697 million for Merlot, according to IRI.

Share of Market by Varietal_

Red Blends/Meritage Grow the Fastest; White Zinfandel Sinks
Blended red wines had the fastest growth rate of the major varietals, gaining 21% in sales (up $92 million) since last July, followed by Fume/Sauvignon Blanc with the second fastest growth rate of 13%. Merlot and Riesling slipped by 2% and 3% respectively while white Zinfandel brought in 7% less (down $24 million) than the previous 12 months.

Sales Growth Rates By Varietal

Off-Premise Sales Data Expands to More Outlets
Editor’s note: Wines & Vines’ content for off-premise wine sales now includes a wider base of data from IRI, the Chicago, Ill.-based market research firm, covering about 45% of all U.S. off-premise sales for table wine and sparkling wine. The data incorporates IRI’s more inclusive multi-outlet and convenience store tracking, which includes food and drug stores, dollar stores, warehouse clubs, Target and Wal-Mart. Wines & Vines continues to focus its analysis on sales of domestic wine.

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
01.28.2016

Predicting the Wine Industry of Tomorrow

Second general session of Unified Symposium focuses on future of sales and technology

01.27.2016

Short Crop Drives Premium Demand

Speakers at Unified Symposium confirm 'trading up' hurts value brands; growers pulling out vines

12.30.2015

Kegged Wines Bubble Up in Canada

Prosecco-style Okanagan wine may be country's first sparkling wine in keg

12.28.2015

Top Wine Industry Stories of 2015

Annual top 10 list of most-read Wines & Vines articles published online

12.06.2015

Canada Readies Tariffs Worth $1 Billion

Retaliation for regulation of imported meat could hurt US wine exports

 
Metrics Home    [Total US Wine Sales]    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    [Distributor Database]   
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »