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August 2013 Data Released on 09.13.2013Domestic Wines Up 7% in Sales and 3% in VolumeTable wine and sparkling wines produced in the United States grew 7% in sales in August compared to August 2012. The same 7% growth was recorded for 52-week sales compared to a year earlier, according to IRI, the Chicago based market research firm. The latest results continue a steady pace of growth that shows few monthly changes except for the traditional highs in November and December. Domestic wines have inched up to 80% market share, due to imports' slower 2% growth rate.
Off-Premise Sales » Month 12 Months August 2012 $497 million 7% $6,696 million 7% August 2013 $531 million $7,175 million
Cabernet Sauvignon Is No. 2 Seller, but Growing Faster Than Chardonnay
Cabernet Sauvignon is the second largest selling varietal, behind Chardonnay in sales, but faster growing in sales, in volume and in bottle price.
Cabernet Sauvignon reached $1.28 billion in sales during the 52 weeks ending Aug. 11 at stores tracked by IRI. Its sales growth rate of 7% beat Chardonnay’s 4%, and matched the overall domestic wine sales growth rate. Cabernet increased in volume by 4% and price per bottle by $.23, while Chardonnay rose just 4% in sales, 1% in volume and $.16 in bottle price.
The $5-$7.99 segment is Cabernet’s best seller, although it performs nearly as well in the next two more-expensive segments. The average sales price overall is $7.36, but in 750ml bottles the average rises to $9.47. Domestic Cabernet grew fastest in the $20-plus segment, where sales increased 19% in the past year and volume increased 32%. The average bottle price dropped 10% or $2.93.