|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
September 2013 Data Released on 10.14.2013Domestic Wine Sales Maintain 7% Annual Growth RateOff-premise sales of domestic wine rose by 6% in September compared to September 2012, while the annual growth rate stayed at 7%, according to scan data analyzed by IRI, the Chicago, Ill.-based market research firm. Four-week sales reached $541 million, and 52-week sales reached $6.8 billion at the food, drug, convenience and wine/liquor stores monitored by IRI.
IRI Channels »
Month 12 Months September 2013 $550 mil 8% $7,311 mil 9% September 2012 $510 mil $6,736 mil
Two red and two white wine types grew at 11% or more: Pinot Noir and red blend/Meritage for reds, and Fumé/Sauvignon Blanc and Pinot Grigio/Pinot Gris for whites. Their growth helped offset the declining sales of Merlot, Syrah, white Zinfandel and Riesling.
Pinot Noir Up 11% Overall, Up 44% in $20-Plus Segment
Combined domestic and imported Pinot Noir sales hit $520 million for 52 weeks, which beat the previous year by 11% in dollars and 10% in volume. Pinot Noir sales were highest in the three mid-price segments from $5 to $14.99 per bottle, but the fastest rate of growth came at the high end.
Pinot Noir in the $11-$14.99 segment experienced the second-highest total sales of $128 million in 52 weeks and the second-highest growth rate of 18%. The average price per bottle dropped 24 cents. Pinot Noir sales increased by 44% in IRI’s most expensive price segment, $20-plus. An average price reduction of 70 cents per bottle (3%) to the current $22.94 average price was associated with that sales growth.
Related Articles:08.10.2016Wine Packaging Designer Encourages InnovationFounder of international design firm says 'nothing is insurmountable'07.21.2016How to Sell RieslingExecutives from Chateau Ste. Michelle, Costco uncover why the varietal still confuses consumers06.17.2016Colorado Gets Liberal with Liquor LawState lawmakers agree to phase in retail sales of wine, beer and spirits06.08.2016Pennsylvania to Allow Wine Sales in Grocery StoresWineries to benefit as governor signs bill allowing direct shipping and grocery sales06.06.2016Coastal California Pinot Noir in Short SupplyThe varietal's reputation may suffer as Central Valley grapes fill the void