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September 2013 Data Released on 10.14.2013Domestic Wine Sales Maintain 7% Annual Growth RateOff-premise sales of domestic wine rose by 6% in September compared to September 2012, while the annual growth rate stayed at 7%, according to scan data analyzed by IRI, the Chicago, Ill.-based market research firm. Four-week sales reached $541 million, and 52-week sales reached $6.8 billion at the food, drug, convenience and wine/liquor stores monitored by IRI.
Off-Premise Sales » Month 12 Months September 2012 $510 million 6% $6,736 million 7% September 2013 $541 million $7,206 million
Two red and two white wine types grew at 11% or more: Pinot Noir and red blend/Meritage for reds, and Fumé/Sauvignon Blanc and Pinot Grigio/Pinot Gris for whites. Their growth helped offset the declining sales of Merlot, Syrah, white Zinfandel and Riesling.
Pinot Noir Up 11% Overall, Up 44% in $20-Plus Segment
Combined domestic and imported Pinot Noir sales hit $520 million for 52 weeks, which beat the previous year by 11% in dollars and 10% in volume. Pinot Noir sales were highest in the three mid-price segments from $5 to $14.99 per bottle, but the fastest rate of growth came at the high end.
Pinot Noir in the $11-$14.99 segment experienced the second-highest total sales of $128 million in 52 weeks and the second-highest growth rate of 18%. The average price per bottle dropped 24 cents. Pinot Noir sales increased by 44% in IRI’s most expensive price segment, $20-plus. An average price reduction of 70 cents per bottle (3%) to the current $22.94 average price was associated with that sales growth.