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October 2013 Data Released on 11.14.2013
 
October Sales Up From 2012; Both Table and Sparkling Wines Grow
Off-premise sales of domestic wines in October dipped from their September level but surpassed October 2012 by 6%, according to IRI, the Chicago, Ill.-based market-research firm. Sales during the 52 weeks ending in October rose 7% compared to a year earlier. Domestic table wine and sparkling wine grew at virtually the same rate, although table wine was 22 times larger in value.
 
 
Off-Premise Sales » Month   12 Months  
October 2013 $528 million
6%
$7,233 million
7%
October 2012 $499 million $6,768 million
     
 
 

Chardonnay Sales by Price and StoreType

Bottles Below $8 Account for 73% of Convenience Store Chardonnay Sales

The most popular varietal or wine type sold in convenience stores during the past year was the same as in other stores: Chardonnay, with a 26% share of sales. IRI numbers show that convenience store shoppers reached for lower priced Chardonnay more often than shoppers in other stores. Bottle prices below $8 accounted for 73% of convenience store Chardonnay sales, while in other stores the figure was 44%.

 
 
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