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March 2014 Data Released on 04.14.2014
 
Domestic Table and Sparkling Wines Continue 7% Growth
Off-premise sales of domestic table and sparkling wines in March continued their 7% growth in value on a 12-month basis while slowing slightly to 5% during the most recent four-week period. Table wine volume grew 3% in 12 months and 3% in four weeks, according to IRI, the Chicago-based market-research firm. Domestic sparkling wine grew 4% in value and 3% in volume in 12 months.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
March 2014 $582 mil
7%
$7,588 mil
9%
March 2013 $546 mil $6,988 mil
     
 
 

Off Premise Sales

Premium Wine Sales Increase Along With Prices
Bottle price increases in the premium wine segments did not keep sales from growing during the previous 12 months, according to data from IRI. The highest priced segment took the biggest increase (47 cents) and grew 18% in value. The three next lower priced segments took increases of a few cents each and also grew between 7% and 16% in value.

Percentage Change in Sales

Change in Bottle Price

 

 
 
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