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April 2014 Data Released on 05.15.20146% Monthly Growth and 7% 12-Month Growth for Domestic WinesDomestic wine, including table wine and sparkling wine, grew 6% in off-premise locations in April compared to April 2013, while the 12-month rate of growth stayed at 7% compared to the previous 12 months. Sauvignon Blanc was the fastest growing major white wine category, according to IRI, the Chicago-based market research firm.
Off-Premise Sales » Month 12 Months April 2014 $584 million 6% $7,490 million 7% April 2013 $550 million $7,022 million
Chardonnay Dominates Market Share of White Wines
Chardonnay is by far the queen of white wine types, claiming more than 50% market share by value, and sales of almost $1.8 billion during the past 12 months. Pinot Grigio/Gris and Sauvignon Blanc are growing fast, while Riesling, white Zinfandel and non-vintage California chablis are shrinking.
Sauvignon Blanc Grows Fastest of Major White Wines
Sauvignon Blanc is the fastest growing major white varietal off-premise, with an increase of 13% in value during the past 12 months for wines from all regions. The category experienced double digit growth rates for every price segment from $8 per bottle and higher. New Zealand wines are No. 2 in popularity by value.