Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesData  
 
July 2014 Data Released on 08.15.2014
 
Growth Rate of Off-Premise Sales Steady for Third Month
The growth rates for off-premise sales of domestic wine stayed the same in July as in May and June, according to Wines & Vines analysis of IRI data: 5% growth in the most recent four weeks compared to the same period a year ago, and 6% growth in the most recent 52 weeks.
 
 
Off-Premise Sales » Month   12 Months  
July 2014 $557 million
5%
$7,577 million
6%
July 2013 $533 million $7,128 million
     
 
 

The 52-week rate had been 7% in January through April, indicating that sales gains have slowed since then. IRI is a Chicago-based market research firm. Our analysis combines sparkling wines and still wines, using IRI’s data from multi-outlet and convenience stores.

Cabernet Catching up to Chardonnay
Chardonnay remained the most valuable wine type in the U.S. off-premise market during the past year, according to IRI, but sales of No. 2 Cabernet Sauvignon grew at a faster rate and sparkling wine emerged as No. 3. Chardonnay captured 19% market share in value, and brought in $1.8 billion in the stores tracked by IRI. 

The leading red wine type, Cabernet Sauvignon, sped up from a 7% growth rate last year to 10% this year among all wines, domestic and imported. Chardonnay slowed by one percentage point to 3% growth. Sparkling wine virtually tied with Pinot Grigio/Gris in terms of sales when sparkling was included with table wines. While the sparkling category grew by 8%, imported sparkling grew by 11% and Italian sparkling grew by 15%. Prosecco was the key to the Italian success, as this type increased by 36%.

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
06.23.2014

Study Identifies Wine Consumer Personalities

Constellation Brands unveils new version of Project Genome, naming six consumer segments

05.01.2014

When Will Washington Go National?

How other wineries might join Ste. Michelle in wide distribution

 
Metrics Home           Off-Premise Sales           Direct-to-Consumer           Winery Job Index           Flash Resellers           Winery Database          
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.