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November 2012 Data Released on 12.14.2012
 
Modest Increase in Wineries Utilizing the Flash Reseller Channel in 2012

Our research shows that more than 1,300 U.S. wineries presented offers via flash resellers over the past two years. We track 1,005 unique wineries with offers so far in 2012; up slightly from 960 wineries participating in this channel in 2011.

Confirming the largest wineries cultivate every channel, we note a strong majority of large wineries have entered this channel so far. Medium size wineries are also turning to flash resellers.

 
 
Winery Database » Month      
November 2011 7,306      
November 2012 7,435    
       
 
 
U.S. Producers Using Flash Channel
By Winery Size
2011 - 2012
Winery Size US Wineries With Offer
via Flash
% Present in
Flash Channel
Large (500,000+) 49 32 65%
Medium (50,000 - 499,000) 239 136 57%
Small (5,000 - 49,000) 1,372 442 32%
Very Small (1,000 - 5000) 3,018 474 16%
Limited Production (< 1000) 2,757 268 10%
All Wineries 7,435 1352 18%

Flash channel participants include producers across the pricing spectrum, but wineries with higher bottle prices are more active. 37% of wineries with average bottle price at or above $50 are using this channel.

U.S. Producers Using Flash Channel
By Winery Average Bottle Price
2011 - 2012
Winery Average Bottle Price US Wineries With Offer
via Flash
% Present in
Flash Channel
$ 50 and over 642 238 37%
$ 30 - 49.99 1469 549 37%
$ 20 - 29.99 2328 380 16%
$ 1 - 19.99 2996 185 6%
All Wineries 7,435 1352 18%
 
 
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