November 2012 Data
Released on
12.14.2012
Modest Increase in Wineries Utilizing the Flash Reseller Channel in 2012
Our research shows that more than 1,300 U.S. wineries presented offers via flash resellers over the past two years. We track 1,005 unique wineries with offers so far in 2012; up slightly from 960 wineries participating in this channel in 2011.
Confirming the largest wineries cultivate every channel, we note a strong majority of large wineries have entered this
channel so far. Medium size wineries are also turning to flash resellers.
|
Month |
|
|
|
| November 2011 |
7,306 |
|
|
|
| November 2012 |
7,435 |
|
|
| |
|
|
|
U.S. Producers Using Flash Channel
By Winery Size
2011 - 2012 |
| Winery Size |
US Wineries |
With Offer
via Flash |
% Present in
Flash Channel |
| Large (500,000+) |
49 |
32 |
65% |
| Medium (50,000 - 499,000) |
239 |
136 |
57% |
| Small (5,000 - 49,000) |
1,372 |
442 |
32% |
| Very Small (1,000 - 5000) |
3,018 |
474 |
16% |
| Limited Production (< 1000) |
2,757 |
268 |
10% |
| All Wineries |
7,435 |
1352 |
18% |
Flash channel participants include producers across the pricing spectrum, but wineries with higher bottle prices are more active. 37% of wineries with average bottle price at or above $50 are using this channel.
U.S. Producers Using Flash Channel
By Winery Average Bottle Price
2011 - 2012 |
| Winery Average Bottle Price |
US Wineries |
With Offer
via Flash |
% Present in
Flash Channel |
| $ 50 and over |
642 |
238 |
37% |
| $ 30 - 49.99 |
1469 |
549 |
37% |
| $ 20 - 29.99 |
2328 |
380 |
16% |
| $ 1 - 19.99 |
2996 |
185 |
6% |
| All Wineries |
7,435 |
1352 |
18% |
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