The goal of these bitters is balance. The name Five by Five is derived from the five elements and the five flavors of traditional Chinese medicine. These elements are the guidelines that allow a formula to be perfectly balanced for an individual or a purpose. The careful combining of flavors that goes into these bitters suits them to a variety of cocktails from modern creative cocktails to classic drinks. While these products derive much of there heritage from Prohibition era cocktail culture, they differ in one important point which is that these bitters are not intended to mask or alter flavors, they are designed to enhance the flavors of modern craft spirits.