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As a DTC Coach and mentor, I have a proven track record of success, having inspired hundreds of tasting room employees to effectively sell more wine, attract and maintain more wine club members and upgrade and personalize the overall visitor experience. Along with my excellent DTC track record, I am also a professional wine writer and wine judge. I've been a regular contributor to well respected publications, including The San Diego Union Tribune and Wine Country This Week and I've been judging The San Francisco Chronicle Wine Competition (and others) for many years.