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Patrick Merrill, founder of Merrill Insights, has 30 years of marketing research experience in the wine category. Merrill understands the types of information needed and the specialized methodologies required to collect and interpret them. Our exclusive focus has always been on conducting the best possible custom marketing research on behalf of our clients; we have no other mission. Quite simply, we are the voice for US wine drinkers. We remain independently owned and operated and unencumbered by any outside corporate influence.