Marketing Matters
Are Big Tastings Worthwhile?
by Paul Franson
Many small wineries attend large tastings such as those conducted by the Zinfandel Advocates and Producers (ZAP), Family Winemakers and Hospice du Rhône, without a clear idea of what they hope to gain from the effort. For many, frankly, it's fun and a chance to see old friends. After all, if they wanted to work all the time, why not stay in the software or banking business instead of making wine?
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