Wine Industry Metrics


Robust Market for Red Blends, Syrah Stagnant

November 2012
by Andrew Adams
flash report
The number of total offers for the past nine months (3,895) was 50% larger than in 2011. Red blends had the highest rate of growth in offers. Flash sites offered twice as many red blends during the same months in 2012 as in 2011. Number of offers rose from 236 to 479, and the average flash price for red blends rose by more than 20%. Cabernet Sauvignon still accounts for nearly 30% of all flash offers, but the rate of growth in the number of red blend offers was far higher than for any other variety. Flash prices for Merlot rose by 10%, while Cabernet and Pinot Noir’s average flash prices grew by 8%. Syrah had the weakest growth in number of offers; its average flash price fell by 4%, and its average discount stayed the highest at 40%—all of which indicate Syrah is a tough sell even for flash sites.

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