Marketing Matters
We're No. 2!
At a quick glance, the market for Merlot would seem to be healthy. As participants learned at the seventh annual "Merlot in May," held at Sterling Vineyards in Napa, Merlot remains the most popular red wine in the United States. Based on supermarket scanner data for the 52 weeks ending Mar. 19 of this year, 8 million cases of Merlot were sold, with a value of $575 million, compared to 6.6 million cases of Cabernet Sauvignon, with a value of $556 million. Merlot represented 11.5% of all table wine sold during that period.
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