Most of us are familiar with the "SC Johnson--a family company" tagline. After all, the producer of Ziploc®, Windex®, OFF!® and other well-known brands certainly is not shy about its family roots. Hard-to- miss advertisements, TV commercials and product labels stress that this is not an anonymous corporation but a likable enterprise, managed and nurtured by family members who are not afraid to associate themselves closely with their products.

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