Editor's Letter
What Winery Buyers Are Thinking
Hope isn’t much of a strategy,” said Randy Luginbill, vice president of winery relations for Silverado Premium Properties as he introduced four speakers during May’s Vineyard Economics Seminar. His point was that the recession has hit many winegrape growers hard. Fewer have long-term contracts, many are expecting lower per-ton payments this season, and quite possibly more growers than last year will have no home at all for their grapes—unless they custom crush.
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