June 2013 Issue of Wines & Vines
 
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Using Third-Party Providers to Grow Wine Sales

 
by John Trinidad, Dickenson, Peatman & Fogarty, Napa, Calif.
 
practical winery vineyard
 
There are a number of online marketing tools to help wineries tap into the rapid growth of direct-to-consumer sales. Third-party marketers, also referred to as third-party providers (TPPs), for example, offer winer…
 

 
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