Sonoma, Calif.—Registration for the Wine Industry Technology Symposium (WITS), the only conference focused on successfully deploying technology solutions in the wine industry, is now open. Sign up by May 27 and receive the special rate of $145. After May 27, registration will be $195. Attendee registration is open to those from wineries only.

WITS is a conference for winery professionals who implement technology solutions or analyze sales data. This includes IT professionals, marketing managers and DTC managers, as well as general managers, financial managers and winery owners.

The conference will take place at The Lodge at Sonoma on June 13. It will include educational sessions, multiple networking opportunities to discuss technology and data issues with other industry professionals and the new Technology Demonstration Tent, where more than a dozen technology companies will provide hands-on demonstrations in a lab setting and discuss the solutions they offer the wine industry. Larger group demo presentations will also take place throughout the day. The event is hosted by Wine Business Monthly magazine. 

New for 2017 is a Direct-to-Consumer Track, which includes sessions on capturing consumer touch point data, POS integrations and innovative e-commerce solutions.

Session topics include the future of the Cloud, depletions data best practices, ERP systems, emerging B2B e-commerce technology and much more. To see the full agenda, visit the WITS website.