Raising the Bar

 

Raising the Bar

 

August 2009

 

Leveraging Your Brand From the Inside Out  

 

The term "brand" is defined by the American Marketing Association (AMA) as "a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It sounds straightforward enough, so what's all the fuss about?

 

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Raising the Bar

 

July 2009

 

Pssst. Your Backstage Is Showing

 

One recent weekend I had the pleasure of watching a great performance staged by a local repertory company. It was a fun, engaging and surprisingly polished musical. Of course I may be a little biased, because one of the actors is a dear friend, but the performance really was amazing. The whole production--from my point of view--was flawless.

 

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