Perceived Risk vs. Real Risk
by Cliff Ohmart
Early in my career, academia and years of experience as a research scientist had me convinced that pest-management decision-making should be objective and based on measurable, quantifiable, scientific observations. However, once I became a practicing pest-control advisor (PCA) working with California’s orchard crops and observing other pest-management consultants in action, I saw that pest-management decision-making often wasn’t based on objective, scientific observations.
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