Ukiah, Calif.—Nichole Birdsall joined Mendocino Wine Company as winemaker. Birdsall will work with head winemaker Bob Swain in producing wines for such brands as Parducci, True Grit, Paul Dolan Vineyards and others. Prior to joining Mendocino Wine Company, Birdsall previously worked in winemaking at Virginia Dare Winery, Treasury Wine Estates, Bronco Wine Company and others.

Brock Harris also joined Mendocino Wine Company as western division sales manager covering nine western states. Harris, most recently at Guarachi Wine Partners, has more than 14 years of experience in the wine industry, and previously worked with E. & J. Gallo Winery and Independent Distillers.