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October 2017 Data  -  Released on November 15, 2017
 
October Sees Incremental Growth; Winery Hiring Slips
October saw U.S. wine sales increase 4% to $3.6 billion from a year ago. Sales in off-premise channels tracked by IRI increased a smidgen to $637 million, but 52-week sales rose 3% above the previous year to $8.8 billion. Direct-to-consumer (DtC) shipments set a new monthly benchmark of $395 million, up 1% from October 2016's strong showing. Winery hiring fell 8%, however, with double-digit growth in demand for vineyard, and sales and marketing positions countering drops in other subcategories.
 
 
Total U.S. Wine Sales » Month   12 Months  
October 2017 $3,594 mil
4%
$41,099 mil
4%
October 2016 $3,462 mil $39,600 mil
     
Off-Premise Sales
IRI Channels »
Month   12 Months  
October 2017 $637 mil
0%
$8,788 mil
3%
October 2016 $635 mil $8,536 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2017 $395 mil
1%
$2,574 mil
12%
October 2016 $391 mil $2,299 mil
     
Winery Job Index » Month   12 Months  
October 2017 153
-8%
292
4%
October 2016 166 280
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 
 
 
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