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February 2017 Data Released on 03.15.2017
 
DtC Shipments Take Off as Overall Sales Stay Strong
U.S. wine sales grew 4% in February 2017 versus a year earlier, market research firm bw166 reported. Direct-to-consumer (DtC) shipments remained robust, Wine Vines Analytics/ShipCompliant data showed, rising 37% in February versus a year ago. Multiple-outlet and convenience store sales rose 2%, market research firm IRI said. Winejobs.com reported a 1% drop in February hiring. Strong demand for winemaking positions offset lower demand for sales and marketing, DtC, retail and tasting room staff.
 
 
Total U.S. Wine Sales » Month   12 Months  
February 2017 $2,897 mil
4%
$38,920 mil
3%
February 2016 $2,793 mil $37,889 mil
     
Off-Premise Sales
IRI Channels »
Month   12 Months  
February 2017 $669 mil
2%
$8,679 mil
4%
February 2016 $657 mil $8,334 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
February 2017 $239 mil
37%
$2,409 mil
19%
February 2016 $175 mil $2,020 mil
     
Winery Job Index » Month   12 Months  
February 2017 313
-1%
291
7%
February 2016 316 273
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 
 
 
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