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December 2016 Data Released on 01.13.2017DtC Shipments Rose 18% in Value During 2016Direct-to-consumer (DtC) shipments from U.S. wineries were up 5% in December 2016 from December 2015. Data from Wines Vines Analytics/ShipCompliant indicate annual sales rose 18% in 2016 versus a year earlier, extending previous years' gains. Sales totaled $187 million in December 2016, and $2.3 billion for the year. December case volume remained above average, increasing 9% over December 2015 to 464,868. Rising demand for lower-priced bottles helped drive activity.
Direct-to-Consumer Shipments » Month 12 Months December 2016 $187 mil 5% $2,330 mil 18% December 2015 $177 mil $1,967 mil
DtC shipment sales topped $187 million in December 2016, 6% higher than in December 2015.
DtC shipments totaled 464,868 cases in December 2016, 9% above December 2015 and well above the monthly average for 2016.
Annual DtC shipments posted their strongest growth in the past five years in 2016, rising 18% to more than $2.3 billion.
DtC shipments are a vital part of the business of wineries producing 5,000 to 49,999 cases annually. These producers claimed 47% of the 5 million cases shipped DtC in 2016. Wineries producing 50,000 cases and up accounted for just 26% of shipments.
Download the Wines & Vines/Ship Compliant 2017 Direct to Consumer shipping report
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