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January 2017 Data Released on 02.15.2017DtC Shipments Kick Off 2017 Up 16%Direct-to-consumer (DtC) shipments in January 2017 soared 16% above January 2016, totalling more than $100 million according to Wines Vines Analytics/ShipCompliant. Volume posted even stronger growth, increasing 19% to 266,572 cases. The trend to less expensive bottles continues, especially among larger wineries. Regionally, California bottles recouped losses seen last year, while Oregon and Washington saw bottle prices inch down 6% and 7%, respectively.
Direct-to-Consumer Shipments » Month 12 Months January 2017 $100 mil 16% $2,345 mil 19% January 2016 $86 mil $1,978 mil
DtC sales totalled more than $100 million in January 2017, 16% higher than in January 2016.
DtC shipments totaled 266,572 cases in January 2017, 19% above January 2016.
DtC overall average bottle price held steady at just over $38, while the average prices of bottles by region (shown in the bars) dropped for Oregon and Washington. California’s average bottle prices strengthened, recovering ground lost last year.
Download the Wines & Vines/Ship Compliant 2017 Direct to Consumer shipping report
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