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June 2018 Data  -  Released on July 13, 2018
 
DtC Rises 12% in June as Sonoma Gains Popularity
Warmer weather didn't cool direct-to-consumer (DtC) shipments in June. The value rose 12% versus a year ago to $132 million, Wines Vines Analytics/ShipCompliant by Sovos reported. This exceeded growth in case volumes, which rose 7% to 363,567. Sonoma rivals Napa when it comes to DtC shipments, dispatching 1,717,780 cases over the past year worth $611 million. The average bottle from Sonoma is $29.66, less than half that of Napa. Pinot Noir is Sonoma's most valuable varietal at $47.78 a bottle.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
June 2018 $132 mil
12%
$2,850 mil
14%
June 2017 $118 mil $2,510 mil
     
 
 

DtC shipments totaled $132 million in June, up 12% from a year ago.

 

DtC case volume totaled 363,567 in June, up 7% from a year ago.

 

Pinot Noir is the most-shipped varietal from Sonoma wineries, accounting for 30% of the shipment value in the latest 12 months.

 

Pinot Noir is the most valuable varietal Sonoma County wineries ship DtC, averaging $47.78 a bottle. This is well above the Sonoma average of $29.66 a bottle.

 

 
 
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