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June 2017 Data  -  Released on July 14, 2017
 
DtC Growth Heats to 18% as Summer Arrives
Direct-to-consumer (DtC) shipments typically cool as summer begins, but June 2017 data from Wines Vines Analytics/ShipCompliant reported an 18% increase over June 2016. Shipments totaled $118 million on case volume of 340,560. Growth for the 12 months ended June 2017 was 18%, with 5.4 million cases worth $2.5 billion shipped. Sonoma County wineries represent 19% of DtC shipments nationwide, and 31% of those orders are Pinot Noir. The average bottle price of Pinot Noir shipments was $47.95.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
June 2017 $118 mil
18%
$2,510 mil
18%
June 2016 $101 mil $2,120 mil
     
 
 

DtC sales totaled $118 million in June 2017, 18% above June 2016. This was the strongest growth for the month in at least three years.

 

DtC shipments totaled 340,560 cases in June 2017, 17% above June 2016.

 

Sonoma County wineries ship more Pinot Noir than any other varietal, and with 19% growth in the 12 months ended June 2017, its claim to the top spot remains secure.

 

Pinot Noir is no heartbreak varietal for Sonoma County wineries, garnering the highest average price per bottle of any varietal shipped at $47.95.

 

 
 
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