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November 2018 Data  -  Released on December 15, 2018
 
$60-plus DtC Shipments Strong in November
November direct-to-consumer (DtC) shipments were flat versus a year earlier at $416 million, Wines Vines Analytics/ShipCompliant by Sovos reported. Volumes slipped nearly 1% to 797,451 cases, contrasting with strong growth after the October 2017 wildfires. The market remained strong, with $60-plus bottle shipments totaling $1.4 billion in the latest 12 months, up 29% from a year ago. Cabernet Sauvignon, red blends and Pinot Noir were the top three varietals, representing 83% of segment value.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
November 2018 $416 mil
<1%
$2,981 mil
12%
November 2017 $417 mil $2,659 mil
     
 
 

DtC shipments totaled $416 million in November, even with a year ago.

 

 

DtC volumes slipped almost 1% in November versus a year ago, totaling 797,451 cases.

 

DtC shipments of $60-plus bottles in the latest 12 months rose 29% from a year ago to $1.4 billion. The top varietal by value in the price segment was Cabernet Sauvignon at $678 million, followed by red blends and Pinot Noir. Pinot Noir was the second most-shipped varietal after Cabernet Sauvignon by case volume.

 

 

 
 
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