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February 2017 Data Released on 03.15.2017DtC Shipments Feel the Love with 37% Growth in FebruaryDirect-to-consumer (DtC) shipments rose 37% in February 2017 versus a year ago, totaling $239 million according to Wines Vines Analytics/ShipCompliant data. Volume rose 28% to 475,601 cases. While small and mid-size wineries continued to benefit from the channel, wineries producing more than 500,000 cases posted a 66% increase in sales over the past year. While making just 5% of DtC shipments, the biggest wineries claimed ground lost by the country's smallest producers.
Direct-to-Consumer Shipments » Month 12 Months February 2017 $239 mil 37% $2,409 mil 19% February 2016 $175 mil $2,020 mil
DtC shipments totaled $239 million in February 2017, 37% more than in February 2016.
DtC shipment volume totaled 475,601 cases in February 2017, 18% above February 2016.
Small and mid-sized wineries are holding their own in DtC shipments, with wineries producing 5,000 to 49,999 cases accounting for 47% of activity.
The biggest and smallest wineries saw the most significant year-over-year shifts in shipments. Wineries producing 500,000 cases and more shipped 66% more wine DtC while those producing 1,000 cases and less shipped 10% less over the past 12 months.
Download the Wines & Vines/Ship Compliant 2017 Direct to Consumer shipping report
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