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August 2012 Data  -  Released on September 14, 2012
 
In August, a typically slow month for DtC shipments, sales still grew 6% over August 2011.
August 2012
 
 
Direct-to-Consumer Shipments » Month   12 Months  
August 2012 $55 mil
6%
$1,358 mil
10%
August 2011 $52 mil $1,235 mil
     
 
 

Cabernet Sauvignon Market Share By Price Segment

Cabernet Sauvignons from $100 up held the biggest share of dollars in direct shipments of Cabernet Sauvignon by U.S. wineries to consumers in the 12 months through August 2012. This segment accounted for 34% of Cabernet Sauvignon sales and $139 million. The next biggest category was $60-$79.99 with $82 million sales.

 
 
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