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February 2014 Data  -  Released on March 13, 2014
 
February DtC Shipments Increase 12%
The value of direct-to-consumer shipments from U.S. wineries increased 12% in February over the previous February, and gained 7% during the past 12 months. The 12-month rate of growth has decelerated by four points from a year ago, when it was 11%.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
February 2014 $126 mil
12%
$1,598 mil
7%
February 2013 $113 mil $1,489 mil
     
 
 

DtC Shipments

Red Blend DtC Sales Skew to High Price Segments
In the DtC shipment channel red-blend wines generated much more revenue in the highest priced segments, than the lower or mid range. This contrasts sharply with off-premise sales (see Off-Premise page) in which the $8-$10.99 range is by far the biggest in value. Wineries whose products are allocated are heavily involved in DtC shipments at the highest price levels, and many of them make non-varietally labeled red blends.

Red Blends Shipped DtC 

 
 
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