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November 2016 Data Released on 12.15.2016
 
DtC Shipments Rise on Lower-Priced Shipments
Direct-to-consumer (DtC) shipments increased in the traditionally strong month of November, according to Wines Vines Analytics/ShipCompliant. Sales topped $332 million, a 7% increase from November 2015. Shipments totaled 668,450 cases, a 20% increase driven by the movement of lower-priced bottles. Among bottles $60-plus, Cabernet Sauvignon led the way with 49% market share, but strong gains in Pinot Noir and Chardonnay reflect the growing scope of DtC shipments.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
November 2016 $332 mil
7%
$2,321 mil
19%
November 2015 $310 mil $1,956 mil
     
 
 


DtC sales topped $332 million in November, the second-highest monthly tally of 2016.
 

 

A rise in lower-priced bottles moving DtC boosted case shipments to 668,450 in November.
 

Cabernet Sauvignon leads DtC shipments of $60-plus wines, with 49% market share, with Chardonnay a rising star.
 

 
 
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