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November 2016 Data Released on 12.15.2016DtC Shipments Rise on Lower-Priced ShipmentsDirect-to-consumer (DtC) shipments increased in the traditionally strong month of November, according to Wines Vines Analytics/ShipCompliant. Sales topped $332 million, a 7% increase from November 2015. Shipments totaled 668,450 cases, a 20% increase driven by the movement of lower-priced bottles. Among bottles $60-plus, Cabernet Sauvignon led the way with 49% market share, but strong gains in Pinot Noir and Chardonnay reflect the growing scope of DtC shipments.
Direct-to-Consumer Shipments » Month 12 Months November 2016 $332 mil 7% $2,321 mil 19% November 2015 $310 mil $1,956 mil
DtC sales topped $332 million in November, the second-highest monthly tally of 2016.
A rise in lower-priced bottles moving DtC boosted case shipments to 668,450 in November.
Cabernet Sauvignon leads DtC shipments of $60-plus wines, with 49% market share, with Chardonnay a rising star.
Download the Wines & Vines/Ship Compliant 2017 Direct to Consumer shipping report
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