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March 2017 Data Released on 04.13.2017Washington DtC Sales Rise 28% as National Growth ContinuesDirect-to-consumer (DtC) shipments increased 10% in March 2017 versus a year earlier, according to Wines Vines Analytics/ShipCompliant data. Shipments totaled $311 million, with volume rising 13% to 575,661 cases. Northwest wineries have taken to the channel. Oregon shipped 265,017 cases worth $121 million in the 12 months through March 2017, up 19% from a year earlier. This compared favorably to Washington, which shipped $84 million in the period, or 218,043 cases.
Direct-to-Consumer Shipments » Month 12 Months March 2017 $311 mil 10% $2,436 mil 19% March 2016 $283 mil $2,052 mil
DtC shipments totaled $311 million in March 2017, 10% more than a year earlier.
DtC shipment volume totaled 575,661 cases in March 2017, 13% above February 2016.
Washington and Oregon are coming on strong in the DtC channel. Oregon continues to lead in sales, but Washington posted 28% growth in the 12 months ended March 2017.
Northwest wineries have seen the average value of DtC bottles fall in recent years as the channel broadens to include lower priced wines.
Download the Wines & Vines/Ship Compliant 2017 Direct to Consumer shipping report
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