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November 2017 Data  -  Released on December 15, 2017
 
DtC Shipments Surge 26% in November
Direct-to-consumer (DtC) shipments rose 26% to $417 million in November 2017, Wines Vines Analytics/ShipCompliant reported. Case volume increased 20% to 803,063. With the average bottle price rising 5% to $43.27, consumers seemed open to pricier bottles. Cabernet Sauvignon ($616 million), red blends ($211 million) and Pinot Noir ($190 million) represented 88% of $60-plus bottles shipped in the latest 12 months. Chardonnay ranked fourth with $56 million in sales over the past 12 months.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
November 2017 $417 mil
26%
$2,659 mil
15%
November 2016 $332 mil $2,321 mil
     
 
 

DtC shipments increased 26% to $417 million in November versus a year earlier, the second-greatest growth of the year.

 

DtC shipment volumes totaled 803,063 cases in November, up 20% from a year ago.

 

Cabernet Sauvignon, red blends, and Pinot Noir are the varietals with the highest sales in the $60-plus price band. Chardonnay, the sole white varietal in the top five, ranks fourth.

 

 
 
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