|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
December 2016 Data Released on 01.13.2017Flash Offers Plummet in DecemberTotal flash offers for domestic wines took a precipitous fall in December compared to the same time last year and the 12-month total also declined sharply. December's total offers came to 425, which is nearly less than half of the 768 offers in December 2015.
Flash Reseller Offers » Month 12 Months December 2016 425 -45% 6,088 -9% December 2015 768 6,655
Flash resellers appear to be offering less wine overall and some have stopped making offers at all. In September Wine.com shuttered its subsidiary operation Wineshopper and Last Call Wines made its last offer on Nov. 15 and hasn’t resumed normal activity since then. Last Call Wines founder Mike Rockower with the Canal’s chain of discount liquor stores in New Jersey, told Wines & Vines that he stopped making offers after his shipping providers, UPS and FedEx informed him, they couldn’t make wine shipments to some states including New York.
While it’s become much easier in recent years for wineries to ship their wines direct to consumers in almost all 50 states, the same can’t be said for retailers. Rockower said he decided to hold off on any further shipments until after the holiday rush at the retail store. He said he’s working to get the website updated to reflect which states allow shipping and once he gets that done and the OK from his shipping providers he’ll resume making offers. “Once things get back to normal we will resume shipments,” he said.
In addition to Last Call Wines’ offers going on hiatus, the leading reseller Invino did not hold a special December sales event like it did last year. Invino made 294 offers for domestic wines in December 2015 and made only 64 in 2016.
Wines Til Sold Out made 46 offers in December and the website’s monthly offer count has remained stable despite facing a class action lawsuit about its offers. (Read more about that lawsuit here.)
Total offers appear to continue to stay on the decline and that may be evident in that the wine company with the highest number of wines offered by flash resellers is T R Wines, which is owned by one of original flash websites Lot 18. The 298 offers by T R Wines were for brands developed by the company and sold through the Lot 18 website. The second highest number of wine offers were for Esterlina Vineyards & Winery, which is defunct and Plata Wine Partners is another private label supplier.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
Related Articles:01.09.2017Wines Til Sold Out in Legal FightClass-action complaint claims reseller is deceptive with pricing10.20.2016Has the Sizzle Left Wine Flash Sales?Total offers down for most of 2016 based on Wines Vines Analytics03.02.2016Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates PublicationsDeal to strengthen Wines & Vines' influential industry data and analysis11.13.2015Surging Sales for Red Blend WinesRed blends overtake Merlot; all other industry metrics stay positive10.27.2015Online Wine Sales Have Room to GrowOther countries outpace United States for selling wine on the web