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January 2017 Data Released on 02.15.2017Flash Offers Surge BackAfter the total number of flash offers plunged in December, flash websites rallied in January and offers for domestic wines increased 39% over the total from the same time last year. The surge in offers is largely from Invino, which held a special sale on Jan. 2. Invino's 255 total offers accounted for 44% of all offers in January.
Flash Reseller Offers » Month 12 Months January 2017 583 39% 6,253 -6% January 2016 418 6,628
Adding to the increase in offers was Last Call Wines, which resumed offer activity after a hiatus of a few months that allowed the owners to ensure they were compliant with regulations regarding retailers making wine shipments. The website made 24 offers in January. During January 2016, Last Call Wines made 74 offers.
The number of wineries with wines offered through flash websites has stayed stable in recent years as the number of wine offers overall has decreased. In 2015 and 2016, 12% of the more than 9,000 wineries in the United States have had a wine offered through a flash website.
Where these wines are coming from has remain unchanged in recent years, with nearly 40% from Napa County wineries and about a quarter from Sonoma County.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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