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April 2012 Data Released on 05.15.2012Invino Leads the Pack in Wine OffersThe flash reseller Invino offered the most wine in the past 12 months with 1,114 offers for domestic wine. Wines Til Sold Out had the second highest total with 791 and Lot 18 posted 767. Of the nine major flash resellers tracked by WinesVinesDATA, the offers by Invino, WTSO and Lot 18 account for 63% of the 4,232 total number of offers in the past year. Invino alone accounts for 26% of the total number of domestic offers.
Flash Reseller Offers » Month 12 Months April 2012 455 89% 4,920 April 2011 241
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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