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October 2012 Data Released on 11.15.2012Flash Offers for Less Than $20 on the RiseIn the past 12 months, the number of domestic wines offered by wine flash sites for less than $20 steadily increased to nearly 60% of all offers. Compared to the same 12-month period in 2011, total offers are up 40% from 3,242 to 5,252, but offers for wines less than $20 are up by 84%.
Flash Reseller Offers » Month 12 Months October 2012 440 9% 5,290 October 2011 403
In other flash news, the new Prince of Wine flash site debuted in October. Former wine blogger Walid Romaya turned his blog, Prince of Wine at princeofwine.com, into a daily discount site that offered 11 wines in October.
Wine Spies appointed an advisory board to help it "dramatically evolve the site and grow sales." Board members are linked by involvement in related wine businesses: Bill Hambrecht, a wine industry veteran and founder of the tech investment firm WR Hambrecht; Phil Hurst and Paul Dolan, the owners of Truett Hurst winery; and Dan Carroll, a former partner with the investment banking giant TPG.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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