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July 2013 Data Released on 08.15.2013Decline in Flash Offers SlowsA steady decline that began in January of the monthly total of flash offers for domestic wines abated somewhat in July with total offers only 11 less than in 2012. Invino accounted for more than a quarter of the total domestic wine offers with 111, which is more than double what the website offered in June.
Flash Reseller Offers » Month 12 Months July 2013 402 -3% 5,162 1% July 2012 413 5,127
Unique Wineries with Offers
The number of unique domestic wineries offering wines through flash sites in the past six months of 2013 is also higher than for the same period in 2012. So far this year, 2,045 wineries have offered wines compared to 1,964 last year.
Most Flash Wines from California
Looking at offers by winery location, Napa and Sonoma account for 65% of the offers this year, which is down from 71% in 2012. When including offers from the other regions of California, however, the Golden State is the source for 87% of all the wines offered through flash sites this year. Offers for wines from New York wineries, while still a tiny percentage of the total, rose from 7 in 2012 to 36 this year and flash sites also offered 42 more Washington wines this year.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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