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November 2013 Data Released on 12.16.2013Flash offers up in November
Flash Reseller Offers » Month 12 Months November 2013 552 15% 5,254 -2% November 2012 478 5,376
A Look at High-Priced Flash Offers
Flash websites have carved their niche in the wine market by offering discounts and not surprisingly nearly 60% of the domestic wines offered in the past 12 months were for less than $20 and 80% of the 5,252 domestic wines had a flash price of less than $30.
There is, however, a small selection of high-priced wines offered through flash websites. Wines Vines Analytics only tracks offers for domestic wines and the highest priced wines are almost exclusively from Napa Valley. In a recent flurry of high-priced flash offers in November, Invino appears to have made the most expensive flash offer recorded: a 1993 Screaming Eagle for $2,499. The wine was posted with a retail price of $4,425. On wine-searcher.com, the same wine had an average price of $3,674.
In the past 12 months, Wines Vines Analytics spotted 98 flash offers for domestic wines with flash prices of $100 or more. Of these wines, 85 are from vineyards in Napa County and the rest are from Sonoma County, California’s Central Coast and one from Oregon’s Willamette Valley.
Many of these offers are for magnums or multiple bottles, yet several are for smaller 375 ml splits. Last Bottle Wines offered a 375 ml bottle of 2002 Chardonnay by Sine Qua Non winery for $178, which was a 49% discount off its retail price of $350.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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