Cookies required for full site functionality. Click for guide to enable.
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
May 2017 Data  -  Released on June 15, 2017
 
Flash Offers Take a Big Dive
Because of fewer offers by some of the major flash resellers, the total number of offers for domestic wines in May fell 43% compared to the same time last year. In previous years, Invino has offered hundreds of wines during Memorial Day sales events but this past May the website offered just 44 domestic wines. During Memorial Day weekend last year, the website made 279 offers. Wines Til Sold Out made 70 domestic offers in May 2016 and only 45 this year.
 
 
Flash Reseller Offers » Month   12 Months  
May 2017 384
-43%
5,975
-8%
May 2016 676 6,513
     
 
 

As offers have declined overall, so too have those for wines from Napa County wineries. Napa typically has the largest share of offers in the flash segment. Of the 5,975 offers in the past 12 months, Napa’s 2,299 offers account for 38% of the total. Compared to 2016, however, those offers are down 2% from 2,347.

 

Offers for wines from Napa County wineries with a flash price of less than $30 fell 16% from 1,491 to 1,259. The higher end did see growth, as offers for wines with flash prices more than $30 rose from 856 in 2016 to 1,040 in the past 12 months. Offers with flash prices of more than $50 grew by 29% over the previous year.

 

Cabernet Sauvignon and red blends made up 59% of all the Napa County offers. The number of Cabernet offers increased 12% from the previous year to 948. Flash resellers offered less Merlot and Sauvignon Blanc from Napa wineries in the past 12 months as the total offers fell by 47% and 63% respectively.

 

 

Flash Methodology

Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.

When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.

 
 
EXPORT AS PDF »
 
 
Related Articles:
01.09.2017
Wines Til Sold Out in Legal Fight
Class-action complaint claims reseller is deceptive with pricing
10.20.2016
Has the Sizzle Left Wine Flash Sales?
Total offers down for most of 2016 based on Wines Vines Analytics
03.02.2016
Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates Publications
Deal to strengthen Wines & Vines' influential industry data and analysis
11.13.2015
Surging Sales for Red Blend Wines
Red blends overtake Merlot; all other industry metrics stay positive
10.27.2015
Online Wine Sales Have Room to Grow
Other countries outpace United States for selling wine on the web
 
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »